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Are you blog-ready?
Welcome to our venue for getting personal. This is where we’ll share our know-how and stay in touch with our professional community. It’s also a platform for others to speak out on trends, best...
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Was it Worth a redesign?
If you haven’t seen it yet, Worth recently redesigned their website. Back in my magazine publishing days, I was a big fan of Worth from a design and editorial point of view. They consistently produced...
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Introducing… Verdana?
The outrage has been amusing to say the least and the vehicles for protest are the usual suspects: blog postings, twitter updates – even petitions … no we’re not talking about health care… we’re...
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Don’t just leave a mark
The history of branding goes back nearly 4,000 years; it was originally conceived to promote ownership. Branding today represents something far more complicated and even elusive for many companies....
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Strategy Is king
In a previous post, I talked about trimming the fat from content. But let’s face it: trimming the fat assumes you had good meat to start with. In a world where people have precious little time, if...
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Social brand continuity
Earlier this month I attended the Society of Digital Agencies (SoDA) conference in New York. The mission of SoDA is to advance the profession of digital marketing through education, discussions of...
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I want my “open” Web TV
When I was a creative director at HomePC magazine back in the early ’90s, there were lots of articles making predictions about the convergence of PCs, TV, and telecom. Along came WebTV in ’96, a big...
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Oops Marketing
There seems to be another scammy trend brewing in email marketing. Recently I’ve been receiving email promotions from brands with subject lines apologizing for a mistake or retracting a misstatement....
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Monocle Smile
A social media strategy is almost a requirement at this point for any commercial brand. For most, the common combination of a Twitter and Facebook account fed with frequent posts is usually enough....
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Never Too Big to Socialize
“So where do we start?” This is a good question to ask before jumping into social media. Many companies have already started without knowing it, and others are so paralyzed by the fear of exposure or...
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